Bata Malaysia Grabs Silver at Putra Brand Awards 2018
Bata Malaysia has proven its excellence in the nation, once again, by being awarded Silver under the Apparel & Accessories category for the 9th Putra Brand Awards. Graced by over 1,300 marketers and agencies, the prestigious event took place at the Majestic Hotel, Kuala Lumpur.
The awards, also dubbed the ‘People’s Choice Award’, is organised by the Association of Accredited Advertising Agents Malaysia (4As) and backed by the Malaysia External Trade Development Corporation (MATRADE).
The event recognises Malaysia’s favourite brands based on interview findings from the public. This year, the organisers partnered with global market research and consulting firm Ipsos to compile the largest brand research sample in the nation – recording over 7,000 interviews in total.
Bata Malaysia’s Country Manager Mr Ajay Ramachandran expressed, “We are truly honoured and humbled by this recognition from the Putra Brand Awards. At Bata Malaysia, we are always striving to provide the best in terms of the modern consumer experience – by continuously upgrading our products in line with the store ambiance to be appealing for today’s consumers."
"This award is an acknowledgement that we are on the right path. We will use this recognition as a fuel for us to further improve and diversify our offerings while strengthening engagement with our consumers," added Mr Ajay.