Bata Malaysia Wins Coveted Brand Awards
For the second consecutive year, Bata Malaysia received an award at the Putra Brand Awards 2017, held at The Majestic Hotel Kuala Lumpur on 2 November 2017. This year, the win was even more memorable as Bata Malaysia bagged Gold in the Apparel and Accessories category, outpacing other brands in the same industry.
Organised by the Association of Accredited Advertising Agents Malaysia, The Putra Brand Awards is the highest brand recognition event in Malaysia, identifying brands that most Malaysians favour and trust through a consumer survey methodology developed by partner Effective Measure. Over 6,000 respondents voted for their favourite brands across 24 categories during a nationwide survey conducted online.
In the Apparel & Accessories category, Bata came up top (GOLD) alongside Casio, whilst silver went to Uniqlo, and bronze to Swatch, Bonia and Seiko.
Mr Ajay Ramachandran, Country Manager of Malaysia commented, “To win GOLD in this category is truly an honour for the brand and a testament that our efforts in brand building and engaging with consumers through a mix of digital and traditional media are yielding results. It is a great encouragement to the team, and we hope to carry this momentum to the next year!”